Reporting Information

The hidden power behind the Automotive Industry Digest is the extraordinarily detailed reporting structure that your prospects can’t see but which you have access to. It details exactly which articles your customers are reading, how many times they have opened specific articles and even when they did it. This swiftly allows you to tailor the content so that you can be sure you are presenting your audience with exactly what they want to read and is a great way of developing their interest and the perceived value of your newsletter.

The powerful reporting structure allows you to see in a few ‘clicks’ precisely who has looked at the content, which articles they looked at and how often. This allows you to tailor content to reflect the areas of interest for your prospects and follow up with targeted, lead generation campaigns which convert your customers’ interest into qualified appointments.
 

There is a secure log on for each customer so that you can easily access up to the minute reporting information as each copy of the Automotive Industry Digest goes out. There is an overview showing how many people have opened, clicked and replied each week, plus how many copies of the news have been forwarded or bounced.

The reporting portal also stores contact details for each person who receives the news and allows you to add a comment against each record detailing their level of interest, when they have been contacted and whether they have been seen. There is also a range of reports which allow a lot of flexibility in the reporting.

Some examples of the types of information that can be reported on are:

1. How many times an individual has opened and clicked on articles, plus a list of which articles they have viewed.
2. You can pull off a report that shows exactly what an individual has viewed over time to predict their specific areas of interest.
3. A report on the most popular articles which allows you to tailor future content to meet demand.
4. Results and feedback from the week on week polls.
5. View replies that have been generated.