How it Works
The great advantage of the Automotive Industry Digest is that it is
virtually ‘hands free’ which means that it runs smoothly with minimum input from your business and works hard at getting your brand consistently in front of your customers and prospects.
Our managed service approach enables you to supply valuable, up-to-date industry information, combined with your own PR and Press material which places your marketing message in an independent context and means you can have a constant “conversation” with your potential buyers. Over time, the articles build up into an archive of industry specific collateral which extends the value of your business communication into a repository of searchable content and positions you as an industry expert. Because you have full editorial control, you can add in any company specific content each week, and veto competitor content or articles you feel aren’t relevant.
The powerful reporting structure allows you to see in a few ‘clicks’ precisely who has looked at the content, which articles they looked at and how often. This allows you to tailor content to reflect the areas of interest for your prospects and follow up with targeted, lead generation campaigns which convert your customers’ interest into qualified appointments.
The actual process of using the Automotive Industry Digest for your company is quick and easy, with a simple 7 stage process.
- We design a version of the Automotive Industry Digest which uses your own company branding and corporate colours.
- The newsletter is set up in a template designed to your own guidelines, with the functionality and features you need. It can also include an advertising banner for your own, or partner businesses with a click through onto a landing page or website.
- Each week, there is a personalised message which can be sent out at the top of the news items, effectively positioning your message as the most important news item that week.
- Your version of the Automotive Industry Digest is integrated into your existing website and sales process, with all the relevant links through.
- Each week, the generic content is sent to you for your approval for inclusion. This allows you to select just the articles you want your customers to read, add your own articles, comments or PR pieces and then prepare the newsletter for sending out. Depending on your preference, this process can be managed by you in house or by Think Smart Marketing on your behalf.
- A reader poll can be included in each send which acts as a knowledge search, allows you to research customer preferences and enhance reader value.
- Using the campaign reporting structure, you can then start to gather market intelligence, tracking what prospects have looked at, who has replied (and what they have said) and ensure that any responses are quickly followed up for maximum impact.
So, now you can see how easy it is to produce your own version of the Automotive Industry Digest, why not drop us a line. We would be delighted to talk to you about how we can help you to make the most of the opportunities in your own business.
Click here to download this document
Want to find out more?
tsmnews@thinksmartmarketing.co.uk
Mark Adamson on 01525 288828
How it works
