|
A great feature of the Automotive Industry Digest is that it is virtually ‘hands free’ which means that it runs smoothly with minimum input from your business and works hard at getting your brand consistently in front of your customers and prospects. Our managed service approach enables you to supply valuable, up-to-date industry information, combined with your own PR and Press material which places your marketing message in an independent context and means you can have a constant “conversation” with your potential buyers.
Over time, the articles build up into an archive of industry specific collateral which extends the value of your business communication into a repository of searchable content and positions you as an industry expert. Because you have full editorial control, you can add in any company specific content each week, and veto competitor content or articles you feel aren’t relevant.
The powerful reporting structure allows you to see in a few ‘clicks’ precisely who has looked at the content, which articles they looked at and how often. This allows you to tailor content to reflect the areas of interest for your prospects and follow up with targeted, lead generation campaigns which convert your customers’ interest into qualified appointments. |
| sitemap | privacy policy | company information | terms of use ©copyright 2007 Think Smart Marketing Ltd |