The Automotive Industry Digest is a new way to create opportunities and build business, brought to you by Think Smart Marketing. It is a powerful e-marketing tool that helps you connect with customers, maximise sales opportunities and position your company as the leading voice in your sector of the automotive industry. Think Smart Marketing are now offering you the opportunity to use your own branded version of the Automotive Industry Digest that you can send out to your customers weekly in an easy-to-manage and ‘hands free’ way.

 

Through intelligent, targeted content you can start to build an accurate picture of your prospects and their interests with very little effort. We will provide you, once a week with the latest up to date news across makes and models, environmental issues and a whole raft of other automotive-related topics. You have complete editorial control about what is included, left out and enhanced with your own comments. Even better, you can include any articles you may have generated in the past week in terms of PR or press release and present them in this independent format. So you can tailor the industry messages that your customers and prospects are seeing with your own ‘spin’ on the news. Soon, you will find that your newsletter is what your customers come to rely on to hear what’s going on in the automotive industry, and advertising-laden magazines are left where they belong – on the shelf!

 

The hidden power behind the Automotive Industry Digest is the extraordinarily detailed reporting structure that your prospects can’t see but which you have access to. It details exactly which articles your customers are reading, how many times they have opened specific articles and even when they did it. This swiftly allows you to tailor the content so that you can be sure you are presenting your audience with exactly what they want to read and is a great way of developing their interest and the perceived value of your newsletter. Over time, the content builds into a valuable, easily searchable library of articles that can be researched and referred to for any number of purposes. Each article is coded when it appears in the newsletter so that your prospect can search on any articles about specific models or manufacturers, or any an automotive related news topic such as carbon emissions, or fuel efficiency.

 

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