Benefits

The Automotive Industry Digest can be a great tool for your business. It can:

• Position you as the leading voice in your sector of the automotive industry. Just sending out a branded version of the Automotive Industry Digest will help to position your company as a leading voice in the automotive industry. Why should your customers continue to plough through advertising-laden magazines when the news that they want can be delivered weekly to their Inbox – by you? More importantly, you can ensure that the messages they receive are just what you want them to get by filtering out any which don’t tie in with your own world view.
   
• Give you an opportunity to provide a valuable service to your prospects and customers with very little effort. A great feature of the Automotive Industry Digest is that it is virtually ‘hands free’ which means that it runs smoothly with minimum input from your business and works hard at getting your brand consistently in front of your customers and prospects. 
   
• Tailor the marketing messages and content your prospects and customers see on a weekly basis. Our managed service approach enables you to supply valuable, up-to-date industry information, combined with your own PR and Press material which places your marketing message in an independent context and means you can have a constant “conversation” with your potential buyers. Over time, the articles build up into an archive of industry specific collateral which extends the value of your business communication into a repository of searchable content and positions you as an industry expert. Because you have full editorial control, you can add in any company specific content each week, and veto competitor content or articles you feel aren’t relevant.
   
• Follow up prospects that have shown an interest in your services with a personalised, specific eMarketing campaign which is a tried and tested approach to winning new business. How do we know this? Customers who are already using the Automotive Industry Digest tell us!

We can help here too. The principle and process is exactly the same. Call us to discuss your specific requirements. Whatever the industry, we have the content and the expertise to make it work for you. 

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If you want to find out more please get in touch:
tsmnews@thinksmartmarketing.co.uk
Mark Adamson on 01525 288828