Simply trying to beat the door down with the “latest” and “greatest” product or service is going to be costly, inefficient and time consuming. The Automotive Industry Digest gives you a “reason” to be in touch and enables you to present your organisation as the provider of useful and pertinent information. This regular dialogue “holds the door open” and enables you to make penetrative tactical sales approaches. The tracking tells you who’s interested in what product, service or issue area, so your sales calls are more targeted and your conversations immediately more effective. The sales team will find it easier to engage and show empathy with the prospect and your conversion rates will go up.

 

 

No, really. The Automotive Industry Digest is a completely hands free way of you keeping a regular dialogue with your customers. Each customer will receive their own copy addressed personally to them, from you. And the tracking enables you to see what’s interested them most. So, up and cross selling opportunities are easily identified, Account Managers are always up to date with their customers’ interests and your brand is reinforced as “the provider” of industry information every single week – creating customer lock-in and competitor lock-out.

 

 

There’s no question that in any fast moving environment, knowledge is power. The Automotive Industry Digest as an internal communication will ensure your team has the latest industry information at their fingertips. Provided either as an internal eNewsletter or driven directly through your Intranet /Extranet the Automotive Industry Digest is the perfect place to embed internal information, company positioning and expert opinion alongside today’s must have news.

 

 

If you know exactly what interests each of your customers or prospects as individuals, as a job role, in a specific vertical or market segment, then surely constructing highly targeted penetrative marketing campaigns becomes easy.

 

The Automotive Industry Digest enables marketing departments to take any guess work at all out of their targeted marketing activities and ensures each and every campaign delivers exactly what the sales team need to qualify and close the deal.

 

Embedding opinion polls, surveys, event attendee registration forms or indeed any other mechanic is easy. The reporting is intuitive and malleable and the output is instant.

 

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