How can we implement the Automotive Industry Digest for you?

How can we implement the Automotive Industry Digest for you?

1. We design a version of the Automotive Industry Digest which uses your own company branding and corporate colours.
2. The newsletter is set up in a template designed to your own guidelines, with the functionality and features you need. It can also include an advertising banner for your own, or partner businesses with a click through onto a landing page or website.
3. Each week, there is a personalised message which can be sent out at the top of the news items, effectively positioning your message as the most important news item that week.
4. Your version of the Automotive Industry Digest is integrated into your existing website and sales process, with all the relevant links through.
5. Each week, the generic content is sent to you for your approval for inclusion. This allows you to select just the articles you want your customers to read, add your own articles, comments or PR pieces and then prepare the newsletter for sending out. Depending on your preference, this process can be managed by you in-house or by Think Smart Marketing on your behalf.
6. A reader poll can be included in each send which acts as a knowledge search, allows you to research customer preferences and enhance reader value.
7. Using the campaign reporting structure, you can then start to gather market intelligence, tracking what prospects have looked at, who has replied (and what they have said) and ensure that any responses are quickly followed up for maximum impact.